EXPERIENCE

Operations & Community Director at…

Pleasing Saloon,

By Harry Styles

Harry Styles brought his clothing & lifestyle brand, Pleasing, to Austin, Texas for an immersive pop-up experience — the Pleasing Saloon at the South Congress Hotel.

As Operations & Community Director, I oversaw pre-opening operations, HR, training, daily operations, and closing operations. With the creative direction and site production by Frame Creative, we teamed up to build a brand new store in 3 days before opening and welcomed 20,000 customers throughout the month.

Opening week wait times were up to 7 hours due to the influx of excited shoppers.

Highlights of this role include:

  • Founded business operations for “Pleasing Saloon”, an Austin-curated in-store pop-up shop for Pleasing by Harry Styles

  • Oversaw daily operations and sales, exceeding goals by 350%

  • Established and maintained relationships with key stakeholders

  • Managed cross-functional teams to ensure successful project completion

  • Served as the main contact for in-store partnerships and PR opportunities

  • Monitored and analyzed operational performance metrics to identify areas of improvement and growth

  • Project managed full-cycle pop-up operations; pre- to post-opening

  • TikTok @EmilyFrancisWheaton

  • TikTok @hypebae review

Founder & Opening General Manager at…

Hotel Dryce

Hotel Dryce was truly my passion project. In the midst of being quarantined in my DC apartment for a year, I needed to reconnect with people, and create something that would change the culture of a community forever.

It was truly an honor to transform a former dry ice warehouse into a 21-room modern boutique hotel and lead opening operations into the first year of business.

Highlights of this role include:

Trick Hat Workway

Private Clubs & Community Engagement Director at…

Trick Hat Workway is a boutique co-working and office space in Austin, Texas that focuses on community engagement.

As the founding Private Clubs & Engagement Director, I designed the pre-opening membership & operations strategy, and oversaw the brand launch from early planning stage through opening.

Highlights of this role include:

  • Transformed a single-tenant office into a modern co-working space for 300 members

  • Founding department hire to lead high-level operations with owners and C-Suite executives to increase company-wide community engagement and to open Trick Hat Workway, a private membership-based workspace

  • Developed SOPs and KPI’s for sales and community engagement

  • Collaborated with internal teams to create co-marketing strategies, including a paid marketing plan, increasing brand engagement by 40%

  • Worked closely with impact-driven local businesses and NGOs to align partnership strategies with social impact objectives, successfully advancing New Waterloo’s community engagement by 80%

  • Developed and presented compelling partnership proposals, achieving an 85% success rate in securing new sponsorship commitments
    Led crisis and reputation management through KPI development, with a focus on maintaining stakeholder and public trust

  • Tribeza: Trick Hat Workway’s Co-Working Space & Social Collective Embodies the Spirit of Austin

WeWork 1701 Rhode Island Avenue is a seven-story, 104,000-SF office building transformed to elevate its presence within the Dupont Circle community, while blending in with the charm and historic character of the neighborhood.

DC’s flagship location, I project managed the new building launch from construction to post-opening, including designing the building operations, sales plan, and marketing plan.

WeWork occupied all seven floors and the penthouse. Product offerings included a mix of a standard WeWork offices, along with larger SKUs catering specifically to mid-market and enterprise members.

WeWork

Hospitality Community Lead at…

Highlights of this role include:

  • Opened and managed WeWork D.C.'s 104,000-square-foot flagship location Maintained member engagement, desk sales, and established partnerships

  • Led a team of 50, overseeing membership experience for 2,600 members Balanced hospitality with security to create a welcoming, safe environment

  • Served as the Mid-Atlantic Community Engagement Liaison and collaborated with WeWork HQ Public Affairs, Marketing, and Events Managers

  • Cultivated a consistent community culture through a diverse range of impactful events and community engagement programming

  • Managed a portfolio of brand partnerships and negotiated contracts to collaborate with businesses and shoppers across D.C., Maryland, and Virginia

  • Executed sales activations generating $200k and served as Community Sales Lead, driving $500k in revenue

  • Oversaw the WeWork and Bunker Labs Veterans in Residence Program, supporting 40 veteran entrepreneurs

Virtual Community Director and NE Regional Experience at…

Bunker Labs

While at WeWork, I volunteered my time managing 4 cohorts, 40 entrepreneurs, of the Veterans in Residence program.

This led to me taking on a full-time role at Bunker Labs, leading all events and programming for the Northeast Region, then being promoted to Virtual Community Director for the entire organization.

Highlights of this role include:

  • Led Bunker Labs' virtual community, including Bunker Online, Launch Lab Online, and the "Breaking Barriers in Entrepreneurship" workshop series, supporting diverse veteran communities and managing social media channels

  • Provided targeted support to community members based on their business needs

  • Directed partnerships, collaborations, event programming, and engagement opps

  • Launched and managed Bunker Online, a key networking and resource site for veteran and military spouse entrepreneurs

  • Worked closely with marketing and operations teams to ensure the seamless execution of sponsorship commitments and fulfillment of partnership deliverables

  • Oversaw Bunker Labs City Leaders and their regional event programming, partnerships, crowdsourcing, fundraising, and Veterans in Residence programs

  • Successfully led and executed the January 2020 Muster Across America Tour at the New York Stock Exchange, generating approx. $1.2 million in donations

  • Served as a business partner to the Executive Director, providing thought leadership and guidance on events, partnerships, and experience execution

  • CNN: Veterans get boost to be their own bosses

Marketing & Events Assistant Manager at…

Madewell

Throughout my college career, I always had an internship or a job.

My experience at Madewell catalyzed my marketing career by giving me the freedom to partner with local brands, influencers, and clients to bring curated shopping events to Madewell Georgetown and Madewell Mosaic.

Highlights of this role include:

  • Oversaw daily operations, marketing, events, and partnerships for Madewell's 11,000 sq. ft. flagship store and launched Madewell’s location in the Mosaic District

  • Identified and cultivated strategic sponsorships with an emphasis on sustainable and mission-driven brands, resulting in a 37% increase in revenue through innovative partnership events and collaborations

  • Built strong relationships with clients, local businesses, influencers, and universities to drive revenue achieving $280,000 in sales

  • Ranked #1 in the Greater Washington market, generating $500,000 in sales from marketing, experiential marketing, and events

  • Led business operations and ensured that team adhered to quality standards, cash management, and customer service procedures

Past
Clientele

Serious
Skills

  • Copywriting & Editing

  • Photography & Videography

  • Print Production

  • Brand & Marketing Strategy

  • Brand Development

  • Marketing Strategy

  • Paid Marketing

  • Social Media Management

  • Event Marketing & Production

  • Influencer Relations

  • Market Research & Analysis

  • Advertisement Sales

  • Consultative Sales

  • Strategic Negotiation

  • Business Consulting

  • Community Management

  • Partnership Management

  • Direct & Authentic Communicaton

  • Communication & Presentation Skills

  • Cross-Functional Collaboration

  • Proactive Problem Solving

  • Project Management (Experience with Monday.com, Salesforce, & Airtable)

  • Strategic Planning

  • Crisis Management

  • Travel Management

  • User Feedback Management

  • Data Analysis & Reporting

  • Professional last-minute traveler

  • Cinematic mode iPhone videography

  • Hosting themed dinner parties in my head

  • Spending way too much time on the Internet

  • Book collector

  • Spotify DJ

  • FaceTime babysitter of my niece

  • Serial donator

  • Hot yoga addict

  • Great personality with a blunt level of seriousness, as written in the stars: Aries sun, Libra moon, Libra rising

Fun
Skills