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Events / Experiences / Business Development / Community Engagement

Events / Experiences / Business Development / Community Engagement

I’m Jada Marie Nicome, a special events and experiential marketing leader with over a decade of producing high-impact brand experiences from concept through execution. I specialize in event production and operations, partnering with brands to deliver seamless, detail-driven experiences that elevate image, strengthen relationships, and support measurable business goals.

My expertise spans the full lifecycle of experiential work, whether leading a tightly executed three-day flagship experience or managing a 30-day (or longer) program that requires sustained coordination, budgeting, and operational oversight. I’m known for translating creative vision into structured plans, building efficient systems, and leading cross-functional teams, vendors, and partners through flawless delivery.

Throughout my career, I’ve been trusted to launch new concepts, programs, and spaces from the ground up, designing SOPs, workflows, and production frameworks that scale. I’m equally effective within established organizations, where I bring clarity, rigor, and momentum to complex operations and live environments.

At my core, I’m a relationship-driven operator and lifelong learner. I approach every project with curiosity, precision, and accountability, ensuring no detail is overlooked and every experience feels intentional, elevated, and expertly executed.

Outside of work, I stay grounded through long walks around Central Park and hot yoga; practices that keep me focused, balanced, and creatively energized.

PROFESIONAL EXPERIENCE

Casamara

Casamara Rooftop

Reynold’s Bar 

Head of Reservations + Private Events

  • Owned end-to-end sales strategy and revenue development for private dining, rooftop buyouts, and experiential events across three distinct concepts.

  • Build and manage a high-value event sales pipeline, converting inbound and outbound leads into contracted business aligned with monthly and seasonal revenue targets.

  • Served as the primary closer for corporate, brand, social, and hospitality partnerships, negotiating minimum spends, menu tiers, and custom experiences.

  • Developed scalable sales frameworks, pricing structures, and packages to maximize profitability across varied event formats and capacities.

  • Partner with hotel leadership, culinary, bar, and operations teams to ensure revenue-driven programming is operationally sound and brand-aligned.

  • Tracked performance against goals, optimize offerings based on demand trends, and continuously refine sales strategy to drive growth.

  • Executed 250 events within the first 4 months of being open for business.

As the founding hire for private events, I developed and launched the full Private Events and Buyout program across Casamara, Reynold’s, and Casamara Rooftop, three distinct luxury food and beverage concepts. Working directly with the VP of Development, I designed and operationalized the sales flow, booking strategy, and large-format event process from the ground up. This included structuring buyout offerings, pricing and minimums, contract workflows, and internal coordination across culinary, operations, and service teams to ensure seamless execution. The program was built to drive revenue while maintaining brand integrity and a high-touch guest experience.

Haus of Roam: Event Producer

MGK Lost Americana

Warped Tour Pop-Up

Served as Event Producer for a two-day Machine Gun Kelly Pop-Up at Warped Tour, delivered in partnership with the artist’s team at Universal Music Group. Led end-to-end production of the activation within a live, high-volume festival environment, overseeing planning, vendor coordination, logistics, and on-site execution. Acted as the central liaison between talent, label, festival operations, and production partners to ensure creative alignment and seamless delivery under compressed timelines. The experience was designed to engage fans, elevate brand presence, and integrate authentically within the Warped Tour ecosystem..

Highlights of this role include:

  • Served as Event Producer for the MGK Pop-Up at Warped Tour, leading end-to-end execution of a talent-led activation within a live, high-volume festival environment.

  • Directed production planning, vendor coordination, and on-site operations, ensuring seamless execution amid compressed timelines and evolving show-day conditions.

  • Acted as central point of contact between talent teams, brand partners, festival operations, security, and production vendors to maintain alignment and momentum throughout the activation.

  • Welcomed 10,000 visitors

Haus of Roam: Operations and Community Director

Pleasing Saloon Austin

Harry Styles brought his clothing & lifestyle brand, Pleasing, to Austin, Texas for an immersive pop-up experience — the Pleasing Saloon at the South Congress Hotel.

As Operations & Community Director, I oversaw pre-opening operations, HR, training, daily operations, and closing operations. With the creative direction and site production by Frame Creative, we teamed up to build a brand new store in 3 days before opening and welcomed 20,000 customers throughout the month.

Highlights of this role include:

  • Founded business operations for “Pleasing Saloon”, an Austin-curated in-store pop-up shop for Pleasing by Harry Styles

  • Oversaw daily operations and sales, exceeding goals by 350%

  • Established and maintained relationships with key stakeholders

  • Managed cross-functional teams to ensure successful project completion

  • Served as the main contact for in-store partnerships and PR opportunities

  • Monitored and analyzed operational performance metrics to identify areas of improvement and growth

  • Project managed full-cycle pop-up operations; pre- to post-opening

  • TikTok @EmilyFrancisWheaton

  • TikTok @hypebae review

New Waterloo

Trick Hat Workway

Private Clubs & Community Engagement Director at…

Trick Hat Workway is a boutique co-working and office space in Austin, Texas that focuses on community engagement.

As the founding Private Clubs & Engagement Director, I designed the pre-opening membership & operations strategy, and oversaw the brand launch from early planning stage through opening.

Highlights of this role include:

  • Transformed a single-tenant office into a modern co-working space for 300 members

  • Founding department hire to lead high-level operations with owners and C-Suite executives to increase company-wide community engagement and to open Trick Hat Workway, a private membership-based workspace

  • Developed SOPs and KPI’s for sales and community engagement

  • Collaborated with internal teams to create co-marketing strategies, including a paid marketing plan, increasing brand engagement by 40%

  • Worked closely with impact-driven local businesses and NGOs to align partnership strategies with social impact objectives, successfully advancing New Waterloo’s community engagement by 80%

  • Developed and presented compelling partnership proposals, achieving an 85% success rate in securing new sponsorship commitments
    Led crisis and reputation management through KPI development, with a focus on maintaining stakeholder and public trust

  • Tribeza: Trick Hat Workway’s Co-Working Space & Social Collective Embodies the Spirit of Austin

Founder & Opening General Manager at…

Hotel Dryce

Hotel Dryce was truly my passion project. In the midst of being quarantined in my DC apartment for a year, I needed to reconnect with people, and create something that would change the culture of a community forever.

It was truly an honor to transform a former dry ice warehouse into a 21-room modern boutique hotel and lead opening operations into the first year of business.

Highlights of this role include:

WeWork 1701 Rhode Island Avenue is a seven-story, 104,000-SF office building transformed to elevate its presence within the Dupont Circle community, while blending in with the charm and historic character of the neighborhood.

DC’s flagship location, I project managed the new building launch from construction to post-opening, including designing the building operations, sales plan, and marketing plan.

WeWork occupied all seven floors and the penthouse. Product offerings included a mix of a standard WeWork offices, along with larger SKUs catering specifically to mid-market and enterprise members.

WeWork

Hospitality Community Lead at…

Highlights of this role include:

  • Opened and managed WeWork D.C.'s 104,000-square-foot flagship location Maintained member engagement, desk sales, and established partnerships

  • Led a team of 50, overseeing membership experience for 2,600 members Balanced hospitality with security to create a welcoming, safe environment

  • Served as the Mid-Atlantic Community Engagement Liaison and collaborated with WeWork HQ Public Affairs, Marketing, and Events Managers

  • Cultivated a consistent community culture through a diverse range of impactful events and community engagement programming

  • Managed a portfolio of brand partnerships and negotiated contracts to collaborate with businesses and shoppers across D.C., Maryland, and Virginia

  • Executed sales activations generating $200k and served as Community Sales Lead, driving $500k in revenue

  • Oversaw the WeWork and Bunker Labs Veterans in Residence Program, supporting 40 veteran entrepreneurs

Virtual Community Director and NE Regional Experience at…

Bunker Labs

While at WeWork, I volunteered my time managing 4 cohorts, 40 entrepreneurs, of the Veterans in Residence program.

This led to me taking on a full-time role at Bunker Labs, leading all events and programming for the Northeast Region, then being promoted to Virtual Community Director for the entire organization.

Highlights of this role include:

  • Led Bunker Labs' virtual community, including Bunker Online, Launch Lab Online, and the "Breaking Barriers in Entrepreneurship" workshop series, supporting diverse veteran communities and managing social media channels

  • Provided targeted support to community members based on their business needs

  • Directed partnerships, collaborations, event programming, and engagement opps

  • Launched and managed Bunker Online, a key networking and resource site for veteran and military spouse entrepreneurs

  • Worked closely with marketing and operations teams to ensure the seamless execution of sponsorship commitments and fulfillment of partnership deliverables

  • Oversaw Bunker Labs City Leaders and their regional event programming, partnerships, crowdsourcing, fundraising, and Veterans in Residence programs

  • Successfully led and executed the January 2020 Muster Across America Tour at the New York Stock Exchange, generating approx. $1.2 million in donations

  • Served as a business partner to the Executive Director, providing thought leadership and guidance on events, partnerships, and experience execution

  • CNN: Veterans get boost to be their own bosses

Marketing & Events Assistant Manager at…

Madewell

Throughout my college career, I always had an internship or a job.

My experience at Madewell catalyzed my event production and marketing career, by giving me the freedom to partner with local brands, influencers, and clients to bring curated shopping events to Madewell Georgetown and Madewell Mosaic.

Highlights of this role include:

  • Oversaw daily operations, marketing, events, and partnerships for Madewell's 11,000 sq. ft. flagship store and launched Madewell’s location in the Mosaic District

  • Identified and cultivated strategic sponsorships with an emphasis on sustainable and mission-driven brands, resulting in a 37% increase in revenue through innovative partnership events and collaborations

  • Built strong relationships with clients, local businesses, influencers, and universities to drive revenue achieving $280,000 in sales

  • Produced 100+ in-store events, brand activations, and community partnerships to drive customer engagement and sales.

  • Ranked #1 regionally for event-driven revenue growth, generating over $500K in event-related sales.

  • Supported regional marketing initiatives and ensured consistent brand representation across all experiential touchpoints.

Past
Clientele

Serious
Skills

  • Special Events Strategy & Execution / Event Production

  • Brand Activations & VIP Experiences

  • Press & Media-Facing Events

  • Exhibitions

  • Cultural Programming & Community Engagement

  • End-to-End Event Production & On-Site Management

  • Vendor Sourcing and Management

  • Contract Negotiation & Compliance

  • Budget Development

  • Expense Tracking & Reconciliation

  • Cross-Functional Stakeholder Collaboration

  • Run of Show & Event Documentation

  • Photography, Videography & Event Content Capture

  • Last-minute traveling

  • Cinematic iPhone videography

  • Dinner Party Hosting

  • Spotify DJ-ing

  • FaceTime babysitting

  • Professional Hype Girl

  • Great personality with a blunt level of seriousness, as written in the stars: Aries Sun, Aquarius Moon, Pisces Rising

Fun
Skills